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Abstract:
It posed a great threat to Baidu with its technology and experience. The case discusses the rise of Baidu in China and examines in detail the reasons for its success. It concludes with a note on its competitors and the challenges Baidu faces in China. Issues:
Contents:
Keywords:Growth strategy, Competition, Market entry, Market leader, pricing, customer-centric strategy, e-commerce, Internet search market, search engine, Baidu, Google, China
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